It appears that Fiat is trying to catch Audi in the Creative Marketing Department and with this Video that just may have. The concept is that the Fiat 500 is excited just as excited getting ready to meet its new owners as the new owners are in driving the 500 home. The mix of high class Italian style and the mechanized factory floor as both parties go through their daily actives before being united at the end of the film is done to perfection. The way that the images are overlaid on top of each other in the final 15 seconds of the film makes me want to go to film school and learn how to make features that are of this high quality.
But don’t take my word for it check it out below you won’t be sorry you did.
